What is RSS?
Normally you go out to your favourite news sites and blogs to see if there are any new articles out there. RSS flips that! It makes this content come to you. How does it work? All you need is a RSS...
View ArticleLinks: getting your website found
Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website. Before...
View ArticleWhat is the difference between PageRank (PR) and SERP?
Since I will be talking about SEO on this blog quite a lot, I think it’s good to clear up some terminology first. Let’s start with PageRank and SERP. Usually when I ask marketers what PageRank is, they...
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What is Content Marketing?
Producing content for marketing purposes is not new. As a marketer, you have been doing it for years. You have created TV and print commercials, door-to-door leaflets, event flyers, sales brochures,...
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What is On Page SEO? 10 important factors to consider
On Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are:...
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What is the difference between a Facebook Page and a Facebook Group? And...
I often get asked what is the difference between a Facebook Page and Group? And which should I set up. What is a Facebook Page? In short, a Facebook Page is the equivalent of your personal Facebook...
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What is Social Media Marketing? Reach or Engagement?
Most of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing...
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5 differences between a blog and a website
I’m often asked what the difference is between a blog and a website. For many people active in online marketing, the difference between a website and a blog might seem obvious. But nowadays, everyone –...
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What is Quora? And how can you use it for business?
Quora is new and fast growing Questions & Answer website founded by two ex Facebook execs. Early 2011 Quora was tipped by Mashable as one of the websites to watch in 2011 and hyped by Robert Scoble...
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The difference between Marketing & PR explained by Scratchy & Itchy
My business partner Steve Seager will soon be releasing his new WordPress blog on www.steveseager.com. As I was transfering content from his old blog to his new blog, I couldn’t help but re-reading...
View ArticleWhat is Content Strategy?
I was reading an article in the Guardian about the South by Southwest festival of film, music and technology. In the article the journalist talks about a conversation he was having with a ‘content...
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What is Content Curation? And how it’s useful to you and your network.
Content is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you. But creating valuable, compelling content can...
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4 + 1 reasons you must adopt an inbound marketing strategy for your business
One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing. Traditional outbound marketing strategies focus on finding customers....
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What is Nofollow? And does it even matter?
It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get. One of the more...
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Finding the treasure: targeted communications – a personal case study ;-)
In our workshops we teach people how to write for the social web. One of the first things people struggle with is how to write targeted content. This is because we are so used to writing as a company –...
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Is your Daily Paper.li Newspaper cutting the mustard?
Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with. As you may have noticed, Paper.li appears to be the hot new content...
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